Apparel · The Founding Drop · Wave 01
ONE DISCIPLINE.
TWO SCOREBOARDS.
Tees. Tumbler. Snapback. Bella+Canvas Airlume cotton, Otto Cap embroidery, stainless drinkware. The signature HR barbell — a neon-green zigzag-arrow bar between white disc plates. Built for people who compound both.
STACK & SAVE · Buy 2 → 10% off · Buy 3 → 15% off · Full Drop (7) → 20% off
USE CODES STACK2 · STACK3 · STACK7 AT CHECKOUT
UNISEX · THE MANIFESTO
1 design · universal
⚡ NEON EDITION · UNISEX
MAKE MONEY. LOSE WEIGHT.
Both at the same time. Both on purpose. The HR barbell with the neon-green zigzag-arrow bar between two ambitions. The mission statement printed across your chest.
$34.99 · $38.99 (2XL+)
Shop NowMEN'S · CUT FOR LIFTERS
3 designs · Bella+Canvas 3001
★ FLAGSHIP
REPS & RETURNS
Pure typography. Oversized Anton across the chest — no icon, no ornament. Because the phrase IS the signal.
$34.99 · $38.99 (2XL+)
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⚡ NEON EDITION
MUSCLE & MARKETS
One discipline. Two scoreboards. HR barbell with neon-green zigzag arrow between the words. For lifters who trade.
$34.99 · $38.99 (2XL+)
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⚡ STRIKETHROUGH · 3 COLORS
DON'T PROVE. IMPROVE.
DON'T PROVE — struck through. IMPROVE in neon green on Black + Charcoal, white on Navy. The mindset tee.
$34.99 · $38.99 (2XL+)
WOMEN'S · FITTED CUT
3 designs · Bella+Canvas 6004 · XS–2XL
★ FLAGSHIP
REPS & RETURNS
Pure typography — women's fitted cut. Tapered waist, narrower shoulders, cap sleeves. Same flagship phrase.
$34.99
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⚡ STRIKETHROUGH · 3 COLORS
DON'T PROVE. IMPROVE.
DON'T PROVE — struck through. IMPROVE in neon green on White, soft white on Heather Mauve + Bone. Fitted cut.
$34.99
UNISEX · FITS WOMEN'S
MAKE MONEY. LOSE WEIGHT.
The flagship unisex statement tee — size down for a fitted women's look. Both ambitions on one shirt.
$34.99 · $38.99 (2XL+)
Shop NowDROP 02 · LIVE NOW
Tumbler · Snapback · Hoodie (soon)
🥤 DROP 02 · NEW
40OZ TUMBLER
Matte black stainless steel. Double-wall vacuum, 24 hrs cold. Handle + straw lid. HR wordmark + neon-arrow barbell.
$48
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🧢 DROP 02 · NEW
TWO-TONE SNAPBACK
White wool-blend crown + flat black brim. 3D-embroidered neon-arrow barbell. Structured 6-panel. One size fits most.
$36
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🧥 DROP 02 · NEW
FLOWSTATE HOODIE
14oz heavyweight fleece. Kangaroo pocket, ribbed cuffs, matching drawstrings. HR wordmark + neon-arrow barbell center-chest.
$68 · $74.99 (2XL+)
Shop NowShips from Texas · Printed on demand · Made for people who prefer to improve