MAKE YOUR FINANCIAL PRODUCT MAKE SENSE.
Heavy Returns is a finance education brand built by Flow, a working trader and investor who explains investing, trading and money habits to beginners in plain English. TRAINED MONEY is the education line: free guides, a $37 Starter Kit, and the weekly Heavy Returns Show.
Audience
Who watches
US-based beginner and intermediate investors, mostly 25 to 44, mobile-first. They are opening first accounts, sizing first positions, and learning to trade with rules instead of reactions.
Why they trust Flow
He shows the work: real screens, real losses (the $100,000 Tesla lesson is a channel staple), and one decision at a time. Education first, always disclosed.
Audience numbers
Refreshed daily around 6 a.m. Central from platform APIs. Internal QA tests are excluded. Figures are platform-reported and are not sponsor-ROI claims. If you are reading a saved copy of this page, the live version is at heavyreturns.com/brands/media-kit.html.
Formats
For your channels
- Vertical product explainers, 30 to 90 sec
- Long-form walkthroughs (phone or screen)
- Written companion guide, TRAINED MONEY format
On Heavy Returns
- Sponsored Shorts with disclosure and one action
- Long-form segments in The Heavy Returns Show
- The Outlook newsletter placement
Recurring series
- Multi-episode skill series with your product as the tool
- Search-friendly resource pages on heavyreturns.com
- Monthly or quarterly cadence
Reporting
- Views and watch time, dated
- Tracked link clicks (heavyreturns.com/go/...)
- Guide downloads and email opt-ins from the campaign
Standards
- Clear disclosure on every sponsored piece, on screen and in the description.
- Educational only. No personalized advice, no promised returns, no pressure tactics.
- Flow keeps editorial control and only recommends products he has actually used.
- Regulated products supply required disclosures and approve factual claims before publish.